Commercial Leads for Brokers
Commercial leads can guide a business or organization to the right niche market in many areas such as mortgages, loans, foreclosure or other banking services. Brokers can get these leads to find motivated consumers who are actively seeking information about their products or services. Such leads tend to have higher closing rates for brokers since the prospects are already in a buying mood.
When a broker is looking for commercial leads, he or she will want to seek fresh leads and if possible exclusive leads. Many services that sell leads to brokers may offer them exclusively, meaning they will not sell the leads to any other broker at least for a limited time. Fresh leads may be just a few minutes, a few hours or less than a day old. Some services can even offer real-time leads or live transfers, which means a service's trained representative will speak to a prospect, confirm interest in the product or service then transfer the lead directly to the broker.
Sometimes a lead will simply contain the information necessary for the broker to make a meaningful offer to a prospect. For instance, he or she may receive the full name, amount of the loan requested, annual income, type of loan requested, the type of property the prospect has and the age of loan among other useful bits of information such as credit score, occupation and rate of interest desired if the lead is for a mortgage loan. Other types of leads may contain different information or details. It may also be possible to customize the information needed for a specific type of lead.
The cost of a lead will depend on factors such as the freshness or size of the lead. For example, a lead that is only a few minutes old will cost much more than a lead that is more than a day old. Also, exclusive leads will cost more than shared leads. Some services may also have a broker pay basis points upon closing, so all these factors must be taken into account when choosing a service from which to get leads.